Announcing: the new Subscription feature for Brøndby IF

Through the partnership with Brøndby IF football club Billetto launches a subscription-based season pass

Billetto is proud to announce the launch of the new Subscription feature today.

Through the partnership with Brøndby IF football club Billetto have launched a subscription-based season pass. This allows Brøndby’s fans to subscribe to a monthly or yearly membership payment, removing friction on renewals and securing a better customer experience and lower churn on their most loyal fans.

Brøndby IF is one of the most prominent Danish football clubs based at the second-biggest stadium in the country. Brøndby IF partnered with Billetto in 2016 to provide the ticketing solution to the fans.

Previously, Brøndby IF fans had to renew their club membership at the end of the season manually. With the new Subscription solution, the memberships are renewed automatically every season.

This new subscription solution provides a better solution for the stadium capacity management. The solution allows Brondby IF to gain insight into how many fans attend individual matches and avoid empty seats and fan disappointment.

Billetto provides a ticketing solution to several of Denmark's sports clubs. The Subscription solution is set to become available to all event organisers soon and is currently available on request.


About Billetto

Billetto is a forward-thinking ticketing platform and events community of more than 3 million members across Europe. We're seeking to disrupt the old guard of ticketing by reducing fees, introducing innovative tech, integrating social media, and engaging users with beautiful design.

We offer smart self-service ticketing solutions that provide over 300,000 events with a plug-and-play ticket shop, helping event organisers sell tickets and promote events online, through mobile phones and on social media.

Our web and mobile ecosystem operates as an events community where people can discover and plan events with their friends. It provides real-time sales statistics and event organiser tools that can be used to connect more meaningfully with audiences and promote future events.

Our mission is simple: Make people go out more.

Billetto was founded in 2009 and operates in 14 European markets, selling over 2 million tickets a year. We’ve helped over 80.000 organisers plan, promote, and sell tickets for their events.